About
Hi, I'm Maddie! I started Senja by Maddie during the lockdown in 2021. After being made redundant from my role as a knitwear design assistant, I begI've always wanted to create fun, colourful pieces that feel comfortable to wear and are made ethically. After spending some time working in the fashion industry, I realised I could make a real difference as a brand owner - prioritising ethical practices, responsible production and minimal waste.
We're a small team of two, every garment and print you see is designed in our London studio and handmade here in the UK. Thank you for joining us on this journey - your support helps us continue creating and growing!!