Launched in the middle of lockdown, London based designer Maddie Sellers launched a slow
fashion brand out of a need for a creative outlet after she was let go from her job. She began
with upcycling the clothes she had in her wardrobe, taking things she never wore and dying,
embroidering, crocheting them to create something fun, playful and new. Her designs were fun
and creative, an escapism from the bleak reality of covid.

Maddie wants people to feel confident and comfortable in her pieces, while still not harming the
planet. She comments ‘I used to have this preconceived idea that upcycled items looked crafty,
unprofessional and a bit boring. But when I began experimenting with different techniques, I
realised I could create high-quality, one of a kind, colourful garments.’


  • Converse X Office Shoes


    For the Babes on Waves Spring Social event, I was invited to speak on a panel with Office x Converse. We spoke about running your own business, sustainability and gate keeping in the fashion industry.

  • Woolmark


    Woolmark asked me to upcycle two wool jumpers for their Christmas campaign. I created content for their social media channels by recording my making process!

  • Nike


    Following the recent launch of the Air Max Pulse, Nike approached me to be a part of 'The Pulse Of London' campaign. It aimed to spotlight some of the city’s most exciting emerging creatives and innovators. I styled the shoe with some staple pieces from my brand and we did a photoshoot in North London, where I'm from.



For press inquiries, please contact:
Press kit powered by Press Kit Builder