Spring/Summer '25

Introducing our first SS25 drop, Summer in the City - a fusion of Maddie’s Indonesian heritage and the dynamic energy of London. This duality shapes her designs, creating pieces that feel effortless both in a tropical escape and the heart of the city.

Founded during lockdown in 2021 with a focus on upcycling, Senja by Maddie has grown from a small project into a go-to brand for musicians like Katy B, Becky Hill and Eliza Rose.